Edwin Gills Portfolio
Random vector headery thing

Logos

Logos are something I quite enojoy doing as they are usually quite simply a matter of lookin at the shapes of words and colours of the company your working for and trying to match up shapes to create something which is interesting to look at. I have strong views on how logos should look such as I prefer logos to be 2-3 colours at the most and favor simple sharp vector like graphics.

The first of the logos is for my old company (before we discovered there was a FATfrog media in the northeast and didnt fancy being sued) Flatfrogmedia. I drew out the frog using some references of tropical frogs and attempted to make him look as flat as possible which was more difficult then I had first imagined. I stuck to 3 simple colours Green red and white and used Illustrator to trace the hand drawn image. He did turn out looking more dead then flat and the text around the ring didnt not go as well as I had expected and was changed.

The next 3 logos where for my gaming clan The Edge. We decided it was time for an image change and started working on a new website (which is still in development) and required a logo to represent The Edge out on the battlefield. I came up with the idea of creating something very simple (the actual logo would not have containted the text the edge, it would have just been the E in a circle) which could easily be transfered from place to place. The E in the circle was deliberatly made very bold and was intdended to stand out whilst being very simplistic and easily recognizable. The animated version was created in cinema4D before being taken into flash to create the delay between the spins, as I considered it to be quite annoying if the E was constantly spinning. The Dagger logo was an attempt at making a more graphical logo to represent the edge using elements such as frienships (the circle at the top is a head whilst the E's make up the body with outstretched arms. The E's obviously represent the name of the clan while the whole image of the dagger (inspiration taking from the SAS logo) was to represent us as a organized FPS's gaming squad, a fighting force.

Duo was the name of a company I formered with a friend from the ND multimedia course and I came up with the logo using only circles which had been cut up at certain points to create another simple but very bold logo.

The arrow logo was for a friends band called Near Nothing. I went through several designs mainly as they kept turning out like other bands logos out of pure coincidence. I also made a vector version of the logo as well as this grunge version.

The Next logo was for The National Photograhpic society site project. The logo wasnt really required for the brief but I decided to design one anyway. As you can see from the image I went through several stages of design to get the shapes of the letters into a camera shape with the P forming the lense.

The final logos are for an actual client (was Blue42's first real job wooo!) and these are the logos I designed for the job. The brief was to create a logo for the company called Transpire which was for a transportation website. I kept to the usual standards of vector, sharp text with 2 colours breaking apart the company name into its 2 sections. As this was for transportation an industry which was always moving litrally I wished to make the logo have movement in it and tried to create this look using lines and leaning the text forward.